Trump calls liberal media his chief enemies. At the same time, the same media reproduce political spectacle through their constant reporting by offering him disproportional attention and a platform. The profit-mongering of the media intensifies the visibility of right-wing ideology.
Phenomena like Trump and the new nationalisms confirm the actuality of the theory of the authoritarian personality articulated by Wilhelm Reich, Erich Fromm, and Theodor Adorno. By their structure, capitalist social media are often so invested that they encourage individualism, narcissism, and the cult of personality and are not social medIa.